The National Ocean Service (NOS) held a Senior Manager's Retreat at the Aspen Institute's Wye River Conference Center in Maryland.  The event focused on vision, branding, and execution.  The two and a half day event generated a dialog about NOS's vision in relationship to their parent organization, NOAA's vision.  It integrated the new priorities for the 21st Century.  The result was an open and honest dialog regarding moving forward with the execution of the 8 year strategy and adopted a global branding statement that would make NOS the Global Leader for Integrated Management of the Ocean.  The event was designed and facilitated by Frew & Associates.  A "thinking" assessment tool was introduced and feedback was provided to the attendees. In addition, branding awareness training and execution culture training was provided.